Toast Pricing for Marketing Add-Ons: What Is Public and What You Still Need to Ask
Toast POS starts at $69/month for eligible new single-location customers, but marketing and loyalty require a custom quote. Here is what to ask.
Toast does not publish one standard price for its restaurant marketing add-ons. Its official pricing page, last updated August 4, 2026, lists core POS starting at $69 per month for eligible new single-location customers. Guest marketing, loyalty, and gift cards are part of a custom-priced Build Your Own package, while hardware, implementation, and additional devices can cost extra.
Toast's current Loyalty page also does not publish a standalone Toast Loyalty price. You need a written quote to know the subscription cost, and that quote still may not include every expense required to run the program.
What Toast pricing is public?
| Product | Public software price | What remains outside it |
|---|---|---|
| Toast POS + Loyalty | POS starts at $69/month; Loyalty requires a quote | Hardware, implementation, processing, and quoted add-ons |
| Square Plus | $49/location/month | Processing, hardware, and texts above the included 500 |
| Paytronix Loyalty | Quote required | Contract, implementation, messages, support, and quoted services |
The public Loyalty page explains what the product does—enrollment, points, visits, rewards, and reporting—but not what your restaurant will pay for it. “Request a quote” is therefore the only accurate public answer to the Toast Loyalty cost question.
These details were checked on official product pages on September 1, 2026. “Quote required” does not mean the product lacks a feature; it means the cost cannot be compared until the vendor puts it in writing.
Square Plus includes loyalty, unlimited email campaigns, and the first 500 text messages; additional texts are 3 cents each. Paytronix publishes loyalty, segmentation, journeys, visit challenges, and broad integrations, but its captured product pages did not list a public price.
The comparison is not perfectly like for like. Toast and Square center loyalty inside their POS ecosystems, while Paytronix is a separate guest-engagement platform. Compare the job you actually need before comparing the headline price.
Toast's strongest case is keeping loyalty inside Toast
Toast Loyalty is a natural fit when the restaurant already uses Toast and wants enrollment, earning, and redemption to stay inside the same POS.
Toast documents four ways for guests to enroll: at the register, through a digital receipt, during online ordering, or through a signup link. Restaurants can configure earning by dollars or visits, set point and reward values, require minimum spend, and track points with purchases.
That tighter checkout connection can reduce staff handoffs. It also makes the loyalty choice dependent on the POS. If you expect to change systems, operate different POS products across locations, or need a guest program Toast cannot demonstrate on your setup, the convenience may be less valuable.
The monthly subscription is not the full loyalty cost
Ask Toast—or any vendor—for one total that includes the POS and add-on subscriptions, implementation and hardware, messaging overages, reward fulfillment, and the staff work the program still requires. That is the number you can compare with another system, not the loyalty fee by itself.
Put the contract terms beside the price as well. Toast's captured Loyalty page did not state a loyalty-specific initial term, renewal rule, cancellation notice, or refund policy. Get those answers in the quote.
Make the vendor show the program on your restaurant setup
A polished demo can hide the work staff will inherit. Ask the vendor to show one guest enrolling through the channel your customers will use, earning the correct points or visit progress from a paid check, and redeeming the proposed reward later. If split checks, multiple locations, or online orders matter to your operation, ask to see those specific moments too. “It integrates” is not the same as seeing your restaurant flow work.
Toast documents a third-party transfer report for reward accounts and balances, though it does not include guest addresses. Ask which other guest fields, consent records, transactions, and reward history you can export if you leave.
Reporting should answer more than how many people joined
Toast says restaurants can track loyalty performance in real time, but its public Loyalty page does not define a universal profit calculation or method for proving incremental visits.
A useful loyalty report should help you see whether comparable members visit more often, spend more per check, and refer more guests after joining. Put reward and program costs beside those changes. The label “ROI” is not enough; ask to see the restaurant behavior and calculation behind it.
What should you ask for in the Toast quote?
Before approving the proposal, get written answers to these questions:
- What is the recurring price for each location and required product?
- Which message volumes are included, and what are the overage prices?
- Which implementation, hardware, processing, or support charges are separate?
- What is the initial term, renewal rule, cancellation notice, and refund policy?
- Which enrollment, earning, redemption, messaging, and reporting features will be live on day one?
- Can reports separate enrolled guests, repeat visits, reward costs, attributed sales, voids, and refunds?
- What guest, consent, balance, reward, and transaction data can you export when you leave?
Choose Toast when you already use Toast, want the loyalty experience inside that POS, and the written quote passes your cost, staff-flow, reporting, and exit requirements.
If your question is broader than Toast pricing, compare the three restaurant loyalty software models. If the problem includes acquiring guests and connecting campaigns to POS sales—not only managing points—book a demo of Feast.